Sue Zimmerman is focused again! Here is some of what she learned this summer on the Cape, I thought it was a great read for those of you who might be interested in mom related businesses!
Remember when the must-have for every small biz was a web site? You weren’t a legitimate business if you couldn’t also be found on the Web. Well, today you gotta have a fan page if you have a business. And, curiously, once you do – and you successfully cultivate an active fan base like Sueb.do’s – you’ll find that you’ve come full circle again to also really needing that web page that allows you to sell products and services online.
And that’s right where Sueb.do sits, Sueb.do’s doors on the Cape are closed for the season. I’m busy planning the launch of a new Sueb.do online store this Winter.
What’s interesting is that I’m finding my Facebook fan page allows me to have conversations with customers before, during and after sales. Furthermore, it has actually created the need for adding an online store to the sales mix. Making customer conversations transparent to everyone via social media is proving to be an effective way to create demand for products that are best fulfilled through an online store.
So I’m formulating the 2011 Sueb.do sales and marketing plan a’la social media. And to help me implement it, all summer I’ve been:
- Asking each customer for their email address as a routine part of the payment and checkout process
- Maintaining separate email databases for each different Cape sales location to be used in future targeted email marketing campaigns
- Telling customers about the Sueb.do Facebook fan page; asking if they are on Facebook; and, if so, getting their exact Facebook handle so that I can follow up with them on Facebook
- Taking photos showcasing customers wearing and purchasing products and then posting them for all to see and talk about on Facebook
- Creating videos from my Flip
- Using the Facebook fan page link to and activate a new, soon-to-come Sueb.do online store!
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